Quite an infectious tale

IPHCA How to Infect

In spite of what we learned during the Covid Pandemic, many of our friends,

family, and neighbors still feel invincible! IPHCA recognizes how crucial it is to

stay healthy by proactively receiving vaccines and booster shots.

Mission

Reach one of the most overly

confident cross sections of central

Illinois: students and young adults

aged 18-25 (known as the

“Invincibles”) along with young

parents. But how do you cut

through the noise to convince an

audience with a short attention

span who feel impervious to

things like the flu?

We developed a campaign

which featured a loathsome yet

lovable animated character

named “Germy”— and let him

loose on Illinois! Germy's

hapless exploits help teach the

virtues of being vaccinated and

proactive about one’s health

across all platforms.

Engaging campaign

messaging and CTAs carry

through a variety of channels

and consumer touch-points.