A big story about small heroes

Pearls Probiotics

The probiotic segment was saturated. A once unique dietary offering, consumers could now find probiotic supplements in every thing -

from soda-pop to pizza dough. But probiotic cultures didn't often

make it successfully to where they needed to go in the body to

be beneficial . That's where our story begins.

Mission

Create awareness of our Probiotic Pearls and promote its unique triple-layer POD. And do it all on a small budget and timeline.

We turned unique product benefits

into larger than life "pearl-sonalities." This tiny, but tough crew, would demonstrate their ability to survive stomach acid with their proprietary

3-layer protection - guaranteeing optimal health benefits.

Developed a cohesive communication strategy to further bring these characters

to life. Display, SEM and print media

all drove to a new website and

reiterated our survivability message,

along with savings incentives.

13x increase in site traffic after launch-

driven by our new display work. With

media support, mobile visits made up an impressive 84% of all site visits (50% is

average for mobile visits), an increase

of 75% awareness building resulting in

a 10% increase in dollar sales.