A story you can't say NO to
FCCU Say Yes!
First Community Credit Union was failing to speak the same language as their customers.
In today’s environment, it would take more than just low rates to earn their loyalty and garner
new clients. FCCU needed to be agents of positive change in the lives of their customers —
offering hope and opportunity to enjoy life a little more.
Mission
Urge their lower income
community to recognize
FCCU as more than just a
financial institution, but as
a trusted friend that could
offer custom financial solutions
without judgment - Allowing
customers to discover the
financial and emotional
freedom they deserved.
​
Vision
“Say Yes With No Stress!” became
our rallying cry in a campaign
designed to create a ripple effect
of financial empowerment to
customers. With our help and understanding, families and
individuals could now say "YES!"
to those things in life that they
had previously gone without.
Examples include:
brand style guide, social
posts and Spotify Radio
Brand style guide
Spotify ads
