A tale about a kinder kind of care
IPHCA Brand
Illinois Primary Health Care Associations objective was simple. Assuage distrust of
health care providers by patients who perceive them as strangers. By putting “community”
back into Community Health Centers, IPHCA could offer a premier yet uniquely
approachable and neighborly experience for generations to come.
Mission
Change negative perceptions
about Community Health Centers
and encourage individuals to
choose comprehensive healthcare
close to home. Convince skeptics
that they are among “friends” who provide a higher level of personal
service and high-tech support that
is tailored to their needs.
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Vision
The “Pleased To Treat You” campaign was designed around an affirming declaration. Tone is approachable yet informative. Graphic treatment is vibrant and contemporary. Positive messaging replaces sterile in situ signage and other “way-finding” elements throughout the campaign via multiple touch-points.
Brand style guide
Sales sheet
Mailer
Spotify ads
Google display ads