A sizzling story of supremacy
Hose Monster
Flow testing giant Hose Monster had been revolutionizing the fire protection industry
for decades. But with competitors increasingly blowing smoke with flashy rebrands, it was time to
go beast or go home — and build a brand campaign big enough to match their superior reputation.
Mission
Convince key decision makers
and purchase influencers beyond
the trade show circuit that
Hose Monster’s modern flow
testing equipment
was safer, faster, and more
convenient than outdated
alternatives. With the goal
of boosting web sales by 30%,
our objective was clear:
Failure was not an option.
Mission
Convince key decision makers
and purchase influencers beyond
the trade show circuit that
Hose Monster’s modern flow
testing equipment
was safer, faster, and more
convenient than outdated
alternatives. With the goal
of boosting web sales by 30%,
our objective was clear:
Failure was not an option.
Vision
Armed with a calculated strategy,
a potent channel mix, and an
industry-leading product, the
alchemy was perfect to unleash
a killer integrated campaign
including organic content, paid
social media, Google Search Ads,
email campaigns, and industry
publication ads.
“We’ve Built the Perfect Beast” campaign roared forth! Bringing the Hose Monster name and
it's corporate branding to life, the figure of a looming, indomitable dragon, the campaign’s
fierce visuals and swaggering messaging could proudly display Hose Monster’s dominance unapologetically. From an industry leader comes technology that would torch the competition.
Creation
Results
The new campaign achieved remarkable results:
More than doubled sales goal by 62%
842% ROI across full campaign
4M Impressions across all channels
43K Clicks from qualified traffic
536 Contacts from new leads
315 Deals
$720,320.56 Revenue
​
Year two focused on Hose Monster's new Smart Monster and its proprietary wireless technology. A new beast was born and ready break out of the lab and take over the industry!
​
